Documentation

A Moretti brochure for the Coupé 1st series on the Fiat Nuova 500. A single landscape sheet: the firm’s letterhead and a drawing of the works at the top, the car in profile in the middle, the model designation at the foot. The car is drawn, not photographed. The sheet carries no date. Click the sheet to enlarge.

On the left it reads “MORETTI S.p.A. Fabbrica Automobili e Stabilimenti Carrozzerie”, on the right “Via Monginevro 278 – 280 – 282 – Tel. 795.888-889 – TORINO”. Between them the works are drawn, a long building under a row of parallel roofs; the façade reads “FABBRICA AUTOMOBILI MORETTI STABILIMENTI CARROZZERIE”. At the right-hand edge sits the company emblem: a shield with a mural crown bearing a rampant animal and three stars, with a diagonal band reading “MORETTI” and “S.p.A.” beneath it. A blue band runs across the sheet behind the drawing.

Below the drawing of the works, on the right, stand two lines, each underlined:

• modello con motore normale di serie – velocità 105/110 Km/h – model with the normal production engine – speed 105/110 km/h
• modello con motore elaborato – velocità 120/125 Km/h – model with the tuned engine – speed 120/125 km/h

To the left of the car it reads “linea profilatissima ed aerodinamica” – a highly streamlined and aerodynamic line –, to the right “doppio vano bagagli” – twin luggage compartments.

At the foot the designation runs across the sheet: “COUPÈ SPORTIVO – 2 POSTI – su autotelaio FIAT NUOVA 500” – sports coupé, 2 seats, on the Fiat Nuova 500 chassis. The accent on “COUPÈ” is as printed.