Retro Branding: New Old Fiat 500, a Success Story

Retro Branding: New Old Fiat 500, a Success Story

AuthorCaterina Festorazzi
CategoryFiat 500
BindingPaperback
PublisherLAP LAMBERT Academic Publishing, Saarbrücken
ISBN978-3-8454-0577-3
LanguageEnglish
Published2012
Retro Branding: New Old Fiat 500, a Success Story – Vorderseite

Notes

Eine Hochschularbeit über das «Retro Branding» des Fiat 500: wie die 2007 vorgestellte neue Baureihe an den Namen und die Form des alten Wagens anknüpft. Erschienen 2012 bei LAP Lambert Academic Publishing in Saarbrücken.

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Fiat 500
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